Website Growth Questions CRO Question SetBusiness NameBusiness URLHeader contains captivating headline with unique value proposition Yes No Needs WorkCall-to-action buttons stand out with a contrast color Yes No Needs WorkTrust icons are above the fold and at the footer (e.g. client or media logos) Yes No Needs WorkThe problems the product/service solves are clear Yes No Needs WorkContains an explanation of how the product/service works Yes No Needs WorkContains a clear list of benefits, broken down into bullet points Yes No Needs WorkHeadlines are big enough to make it easy to understand the copy by skimming through the page Yes No Needs WorkClear call-to-action above the fold Yes No Needs WorkSecondary call-to-action in the top right corner Yes No Needs WorkAll images and graphics have a high quality (no cheezy stock images) Yes No Needs WorkMultiple call-to-action buttons are visible, action-focused and stand out throughout the page Yes No Needs WorkHighlights competitive advantage to handle objections Yes No Needs WorkTestimonials are trustworthy and include name, photo, title, and business affiliation Yes No Needs WorkHighlights success stories or case studies Yes No Needs WorkDesign elements and copy do not feel cramped or cluttered (enough whitespace) Yes No Needs WorkThe explainer video is easily visible Yes No Needs WorkHomepage finishes with clear call-to-action that moves them to the next step of the customer journey Yes No Needs WorkThe font is big enough to make the content easy to read Yes No Needs WorkIncludes a chat widget for any potential questions. Yes No Needs WorkAll pages are optimized for SEO (e.g. URL, body text, images, title tag, meta description) Yes No Needs WorkSubmit Form